Tuesday, May 10, 2011

Vol. 1, No. 9: Should Congress Pass Legislation to Regulate Child-Directed Food Advertising?

Should Congress Pass Legislation to Regulate Child-Directed Food Advertising?

Roseann B. Termini, Professor, Widener University School of Law
Thomas A. Roberto, 2011 J.D. Candidate, Widener University School of Law
Shelby G. Hostetter, 2011 J.D. Candidate, Widener University School of Law
In the wake of the Interagency Working Group on Food Marketed to Children’s release of proposed principles, the authors examine the issue of advertising as it relates to childhood obesity. Concerned with the current lack of regulation in this area, the authors recommend that manufacturers become more involved in fighting obesity.


  • Enforce corporate accountability measures for the implementation of internal policies by food manufacturers that advertise to children.
  • Eliminate food advertising as an ordinary business expense for tax purposes, provide incentives for healthy messages and include "commercial-free time zones."
  • Utilize the FTC, FDA, CDC and USDA marketing experts' Interagency Working Group Proposal on Food Marketing to Children.
  • Encourage alternative solutions to regulation, including adult involvement.

This article is available for download at http://fdli.org/pubs/policyforum/ now. All issues of FDLI's Food and Drug Policy Forum are free to FDLI members and can be purchased by non-members.

If you have any difficulty posting your comment, please contact Sarah Sansolo at sks@fdli.org.

1 comment:

  1. Smart! Yes, absolutely stop corporate tax cuts tied to kiddie junk food marketing... Thank you, Roseann B. Termini, Thomas A. Roberto, Shelby Grabowski Hostetter.

    ReplyDelete

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